Infographic: how social are CRM companies truly?

Casengo introduces Social Index to determine whether established and younger CRM companies practice what they preach

11 JUNE 2013, AMSTERDAM, THE NETHERLANDS
Summary
Most CRM companies like to call themselves social. But when it comes down to it, are they as social as they claim to be? Casengo, simple customer support software for web shops and other small businesses, finds out. Its new infographic illustrates that legacy CRM companies (SAP, Oracle, eGain) are 100x less social than ‘social’ CRM providers (Freshdesk, Casengo, Zendesk).

Customer relationship management (CRM) is no longer just about dealing with data or information. In the age of Facebook and Twitter, the human touch is crucial: conversations and connections count more than ever. No wonder, then, that both legacy CRM providers and new kids on the block want us to believe they’re as social as they can possibly be. But are they?

The new Casengo Social Index (CSI) is an objective way to determine how social a company truly is. A company’s CSI is calculated by dividing the number of its fans on Facebook and Twitter through the number of its employees active on LinkedIn. Check out Casengo's latest infographic to discover the CSI of all major CRM companies, plus of various non-CRM brands such as Apple and Google. Hint: the most social company is definitely not Microsoft.

Do size and seniority matter, socially speaking? Casengo’s infographic shows quite the contrary. ‘Social’ CRM providers, however small or new, turn out to be 100x more social than legacy CRM companies – the exception being Salesforce. With a CSI of 29, this so-called ‘social enterprise’ lags far behind.

Casengo itself boasts a respectable CSI of 235. Founder Floris van der Veen: "Being social is more than just marketing speak. It's a company attitude."

Quotes
"Do size and seniority matter, socially speaking? Casengo’s infographic shows quite the contrary. New Social CRM providers, however small or new, turn out to be 100x more social than legacy CRM companies." Floris van der Veen, founder Casengo
"Being social is more than just marketing speak. It's a company attitude." Floris van der Veen, founder Casengo
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About Casengo

Casengo’s cloud application for customer support empowers online retailers and other small businesses to respond to customer questions faster and better than ever. One team inbox for customer chats, emails, WhatsApp and Facebook Messenger posts. Passionately founded in 2011, devised and developed in Amsterdam. casengo.com

Casengo’s cloud-applicatie voor slimmere klantenservice stelt webwinkels en andere kleine bedrijven in staat om hun klanten sneller dan ooit aan het juiste antwoord te helpen. Eén team-inbox voor chat, e-mail, WhatsApp en Facebook Messenger. Opgericht in 2011, bedacht en ontwikkeld in Amsterdam. casengo.nl

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